The practice, the clinician, the lectures

drreshad.com is the only patient-facing brand. Lecture bookings are made under his name. No second clinician appears on the brand.

"It's the doctor that you're going to."

Dr. Reshad

The laboratory and the products

The name described the work: artistic dentistry with much of the laboratory work done in house. The lab stays. Future products (a whitening line, masterclasses) may carry the ArtLab name.

"It's all like an art laboratory."

Dr. Reshad

The patient before the practice

"An ethical dentist will always put the patient first, not finances. The plan is not to generate income but rather to do what's best for the patient. Invest in your patients, care for your patients, and you'll have a successful practice."

Three tests, in his order: refer out when the skill isn't there; address a problem when you meet it; put the patient before finances. "Even if you've got the best skill set, if you haven't got the ethics, that could be a terrible situation."

Dr. Reshad

Tooth structure is sacred. Sometimes it still has to go.

"I always try to be conservative, biomimetic, whatever you want to call it. I do the best I can to preserve what the patient has, but sometimes that is not possible. If it's gone beyond the point of repair, it's sometimes better to plan for the next chapter of the patient's life."

This is the tension a prosthodontist holds and a cosmetic dentist does not. It is why the same practice does no-prep veneers and full-arch reconstruction.

Dr. Reshad

Decades, not appointments

"This patient is going to live to a certain optimal age in their golden years and we want these teeth to stay in their mouth for decades to come. What is it that we are going to do to make sure that stays in the mouth and functions well?"

"Patients do not have too much dentistry. If they need it they get it done once, and that's it. They're just in the maintenance program."

Dr. Reshad

Plan, then execute, in one pair of hands

"I can plan it, design it, and work back from that and I go step by step towards the goal. Invariably we always achieve those goals because I know how it all works."

Two halves of the promise, in his order: the plan (understanding) and the hands (execution to a high standard). "The prosthodontist is the quarterback."

Dr. Reshad

Dr. Reshad is the prosthodontist for people who want dental work done once and kept for decades, because he plans the whole result before he starts, refuses the shortcuts that fail, and has taught the specialists who do this work for twenty years.

For a patient with complex, failed or high-stakes dental work, Dr. Reshad is a specialist prosthodontist who sees the end result at the first visit and executes it himself. Unlike a practice built on volume or marketing, he treats the way he teaches: foundations first, no corners cut, followed up for as long as it takes.

Kind

Ethical

Meticulous

We plan complete, long-lasting dental results for people who want the work done once, and we execute those plans ourselves, so that they can go back to living with their teeth rather than managing them.

A practice where patients come back after twenty-five years for a check-up, not a repair. "These are the prime years of my career." One location, the doctor himself, the highest quality of work.

The dentist's dentist: the specialist that periodontists and oral surgeons send their own families to, because he treats the way he teaches.

Syne

Headings 400–700, labels at 500. Tight tracking, −0.03em. The home hero is the only place it runs at 8.4vw.

Inter

All running text, 300–600. Line height 1.6. Measure about 65 characters.

DM Sans

Buttons, sources, figures, tabular numbers. Uppercase at 0.12–0.15em.

DM Serif

Italic only, for his words set as pull quotes. Never for headings.

This card is the specimen

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