Client work
ArtLab Dentistry
We've been ArtLab Dentistry's brand partner since 2023, across photography and film, print and signage, and social and ads. This year's work is the largest yet: a redrawn wordmark now on the practice wall, a rebuild of all 155 pages of artlabdentistry.com in a light, glass-and-azure language of its own, a search programme, and a social system that turns finished cases into posts.
- Client
- ArtLab Dentistry
- Role
- Brand partner: identity, website, search, social
- Year
- 2023 to now
One practice. Every surface.
The new wordmark, on the wall.
- 2023
- the year the partnership began
- 155
- pages rebuilt, URLs and approved copy intact
- 0
- posts published without the doctor's approval
Since 2023
Most agencies meet a practice at a pitch. We've worked with this one since 2023: photographing its doctors and team, producing its film, print and signage, and running its social and ads. We know the cases it's proudest of and the questions patients ask at the front desk. That history is why this year's work could be so specific.
- 2023The partnership begins
The start of the work with the practice.
- 2023 onwardPhotography and film
Portraits of the doctors and the team, and film for the practice.
- 2023 onwardPrint and signage
Printed pieces and the practice's signage, including the logo wall.
- 2023 onwardSocial and ads
The practice's social channels and paid campaigns.
- Summer 2026The overhaul begins
Every one of 155 pages audited, extracted and rebuilt in a custom theme, with automated checks against the old site.
- September 2026Search programme
Keyword map, search baseline and a claims audit, so every page earns its place and every statement holds up.
- September 2026A new wordmark
Redrawn thin and wide, and installed on the practice wall.
- September 2026The social system
Case posts drafted, rendered and held for the doctor's approval.
The people
ArtLab is its doctors and its team. Dr. Mamaly Reshad and Dr. Arman Torbati lead the practice; the team behind them is the reason patients come back.
Dr. Mamaly Reshad and Dr. Arman Torbati
The wordmark
The old mark was heavy and busy, with crossbars cut through the letters. The new one is drawn thin and wide, with a short rule under the T and Dentistry letterspaced beneath. It is already on the wall.
artlabdentistry.comStationery mockup: midnight front, paper back. The wordmark carries the card on its own.
Light, glass and colour
ArtLab's site needed a look of its own: lighter and cooler, with light falling through frosted and fluted glass, as it does in a dental studio. We built the field as live code and tested it in azure and jade before a page was laid out.
The new site
A custom WordPress theme rebuilds every page while keeping every URL and every line of approved copy, so search rankings move with it. Pages sit on a light azure field with frosted glass surfaces.
The overhaul launches when the practice signs off.
A social system with a gate
Finished cases become designed Instagram posts and stories: drafted, rendered and checked against the practice's rules for clinical claims. Nothing posts until the doctor approves it on a review page made for him.
Story and feed post, rendered by the system and held for approval.